April 18th 2019
We look just at the Michigan media here, and count mentions for several months (so older campaigns have a slight advantage, but total campaign media traffic especially at the state level, has been rising).
Why Michigan? Because in 2020, Michigan may be the key battleground state. Also, Michigan demographics and concerns are easily differentiated from other parts of the country, from where Dem2020 hopefuls are based.
Here are just a few (contact CivicFeed to see how you can see them all):
216 Bernie S
214 Kamala H
196 Elizabeth W
169 Joe B
103 Amy K
89 Beto O
55 Pete B
A few things are immediately worth noting. Bernie Sanders has a sizable media lead nationally, with other candidates matching his counts on days few and far between. Meanwhile, Kamala Harris, easily labeled as a SoCal diversity candidate, has essentially the same Michigan attention. Beto O’Rourke is often the challenger for Bernie Sanders’ first place national attention. But as one could easily foresee, his politics have yet to stir the people of Michigan, at least as reflected in early media mentions.
Diving deeper, one sees that Pete Buttigieg’s media support is different from the rest: Sentinel Standard (Iona, MI), Daily Reporter (Coldwater, MI), and Monroe News (Monroe, MI) lead his cheering section. 3 mentions from WWMT (Kalamazoo, MI).
For the others, WPBN (Traverse City, MI), WWMT (Kalamazoo, MI), ABC12 (Flint, MI), and WoodTV (Grand Rapids, MI) lead the attention. For WWMT, Harris-40, Warren-38, Biden-23, Sanders-23, Klobuchar-21, O’Rourke-11, Buttigieg-3.
Michigan media [watching] is tricky because Chicago and (to some extent) Toledo, have large audiences in-state. And lots of traditional national media and non-traditional information sources. But of course, the point of controlling sources is to do more insightful analytics on the state, assuming that a local skew reveals what is occluded by external bias.
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